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PRODUCT
INTRODUCTION
| For
those who are saying Ciao! to gluten, Tinkyáda®
Pasta JOY™ recaptures the joy of eating pasta again
with its incomparable texture and taste. Using top quality
brown rice from the United States that is stone-ground
in house and guided by a mission to create the finest
quality gluten-free pasta on the market, Food Directions
has developed a unique manufacturing process that focuses
on texture to produce a great-tasting GF pasta. When cooked
in boiling water according to package instructions, Pasta
JOY™ acquires the classic al dente firmness
of traditional wheat-based Italian pastas without breakage
or mushiness. Tinkyáda® Pasta JOY™ has
a mild and satisfying flavor that provides the essential
foundation for enjoying a bounty of culinary creations
that rely on pasta. Whether using Tinkyáda®
Pasta JOY™ for a gourmet dish or a fun meal that
appeals to children, a line of 18 pasta products ranging
from spaghetti, fettucini, and lasagne to penne, spirals
and grand shells provides ample versatility and promotes
creative imagination without ever missing the gluten.
And keeping convenience and energy-conservation in the
kitchen in mind, Pasta JOY™ offers a Quick and
Energy-saving Cooking Method made possible by its
coveted manufacturing secret. Simply cook spaghetti pasta
in boiling water for one to two minutes, turn off the
stove, let pasta sit in a covered pot for 20 minutes*
while you prepare the rest of your meal and presto…
your gourmet GF pasta is ready. *Standing times are less
for some Pasta JOY™ varieties. |
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PASTA JOY ™ RECOGNITION
AND BRANDING TRIVIA
Culinary
circles and shopping behavior reports are taking notice
of Tinkyáda® Pasta JOY™. On May 11, 2005,
Tinkyáda® Pasta JOY™ was admitted to
the San Francisco Gate Chronicle Tasters’ Choice
Hall of Fame* and according to SPINS, information and service provider for the Natural Products Industry, the Tinkyada Pasta-JOY™ brand occupied all of the top-ten positions in the shelf-stable gluten-free pasta category in 2004 and 2005 (SPINScan Natural, powered by ACNielsen Scantrack, 52 weeks Ending 7/10/04 and 52 weeks Ending 7/9/05) www.spins.com.
*Read
article: Gluten Free Pasta earns Hall of Fame Honors
Pronounced
Tink-kee-a-da, Tinkyáda® Pasta JOY™
has undergone an intriguing evolution in its name. When
deciding upon the original product name, Food Directions
elected to fashion a name based on the fusion of the
names of two related individuals, Ada and her daughter
Tinky, to create Tinkyáda. Despite the initial
challenge of pronouncing the name, customers remember
the quality product within its attractive and colorful
packaging. Later, Food Directions added the trademark
name Pasta JOY™ to Tinkyáda® to lead
the brand and capture the feeling of thousands of customers
who have contacted Food Directions to convey their utter
delight in finding this top quality gluten-free pasta.
The sub-word “Ready” in the brand’s
name depicts a “ready picture” of what Pasta
JOY™ delivers: classic taste and texture, whole-grain
and no-gluten ingredients, nutritional benefits, good
consistency, al dente texture, convenience of preparation
within minutes and… JOY on demand if you will.
And not to be forgotten is the “a” after
“P” in Pasta, which the company transcends
graphically to approximate the universal symbol for
infinity. Last but not least, who are the adorable bunnies
on the package? The cartoon of Ada and Tinky holding
a grain of rice (gluten-free Pasta JOY™) has become
the eye-catching and memorable brand symbol for adults,
seniors and children alike.
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COMPANY
HISTORY
| Recognizing
the growing market demand for a delicious and healthy
gluten-free pasta with a texture that holds up in
the cooking process and can withstand a bit of overcooking
without becoming mushy, Food Directions, Inc. of
Scarborough, Ontario, Canada founded its company
vision in the 1990s. Since first launching Tinkyáda®
Pasta JOY ™ in 1997, “I can’t
believe it’s not wheat!” has been a
popular and ecstatic response that Food Directions
has received from its customers around the world.
Through
years of exhaustive research and experimentation,
Food Directions developed a unique technique to
produce an exceptional rice pasta product that
replicates the look and mouth-feel of a gourmet
Italian pasta with a delicious, signature taste
all its own. Using a blend of traditional pasta-making
methods and modern technology, Food Directions
focuses on the critical element of texture and
a perfect combination of stone-ground rice and
water to produce a light, fine quality gluten-free
product.
Since
day one, Food Directions has been committed to
helping those who are gluten-intolerant to Recover
the Joy of Pasta by Discovering Tinkyada®
and has methodically grown its product line from
to 5 original rice pastas to 18 different products
that include 5 certified organic rice versions.
Continuous quality improvement is the guiding
hallmark of production at Food Directions and
if you think Tinkyáda® Pasta JOY ™
is remarkable now you can look forward to enjoying
continuous improvements in taste and texture to
this consistently great product. For the immediate
future, Food Directions has no plans to produce
other GF products in addition to their rice pastas
because they believe in the advantages of specializing
instead of brand extensions and that there is
more than enough JOY to go around simply by making
rice pasta.
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PASTA
JOY™ PRODUCTS
| 18
rice pasta varieties include: Brown Rice Spaghetti,
Brown Rice Penne, Brown Rice Spirals, Brown Rice
Shells, Brown Rice Grand Shells, Brown Rice Fusilli,
Brown Rice Elbow, Brown Rice Fettucini, Brown Rice
Lasagne, Brown Rice Little Dreams, White Rice Spaghetti,
Spinach Brown Rice Spaghetti, Vegetable Brown Rice
Spirals, Organic Brown Rice Spaghetti, Organic Brown
Rice Spirals, Organic Brown Rice Penne, Organic
Brown Rice Elbow, and Organic Brown Rice Lasagne. |
|
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PRODUCT
CERTIFICATIONS
All
Tinkyáda® Rice Pastas are Kosher Certified
by the Kashruth Council of Toronto
5 Varieties of Tinkyáda® Rice Pasta are 100%
Certified Organic by OCIA (Organic Crop Improvement Association)
|
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ALLERGY/NUTRITIONAL
INFORMATION
Wheat-Free
/ Gluten-Free. No corn, egg, soy, dairy, nut or peanut
contents. All pastas are produced in a dedicated gluten-free
facility.
Cholesterol-free; low fat; low sodium; source of fiber. |
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PRODUCT
AVAILABILITY
| Tinkyáda®
Pastas are available in natural food markets and grocery
stores nationwide including Wild Oats, Whole Foods, Henry’s
Marketplace, Mrs. Greens, Wegman’s, Raley’s,
Stop N Shop, Shaws, Jewel, Hannaford, Marsch, Giant, WinCo,
select Albertsons and others. The Pasta JOY™ brand
is also serving the needs of those who are gluten-intolerant
or who aspire to live gluten-free beyond the borders of
the United States and Canada with a growing market presence
in parts of Europe, Japan and Israel. |
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SUGGESTED
RETAIL PRICE
Brown
rice and white rice pastas: $3.09 - $3.39
Organic rice and flavored pastas: $3.49 - $3.79
Organic brown rice lasagne: $3.89
Grand shells $2.89 |
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COMPANY
CONTACT INFORMATION
Allen
Lau
Director – Market Development
Food Directions, Inc.
120 Melford Drive, Unit 8
Scarborough, Ontario M1B 2X5
CANADA
Toll Free: 888.323.2388
Phone: 416.609.0016
Fax: 416.609.1316
infopr@tinkyada.com |
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MEDIA
CONTACT
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HOLIDAY RECIPE SUGGESTION
INGREDIENTS
8
ounces Rice Pasta Spaghetti/Fettucini/Linguine/Sprials
½ cup chopped fresh basil (2 teaspoons dried)
5 pieces sun-dried tomatoes
1 can artichoke hearts, chopped
1 ½ teaspoon crushed garlic
3 tablespoons olive oil
½ red bell pepper, sliced
1 small onion, chopped
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PREPARATION
1. Cook
rice pasta in boiling water according to package instructions, rinse
with cold water. Drain and set aside.
2. Pour boiling water over sun-dried tomatoes. Let soak for 15 minutes.
Drain, then chop.
3. Put olive oil in sauce pan. Cook fresh garlic, onion &
bell pepper until onion is soft. Turn to medium heat, put in artichoke
hearts and sun-dried tomatoes. Cook for 2 minutes. Stir in rice pasta.
Toss in basil and touch of salt and pepper.
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Copyright © 2005-2008, GF Culinary Productions, Inc. All Rights Reserved |
